Topic
Social Media
The social media monitoring stack from 2005 Firehose-era tooling to modern brand-listening platforms.
From the archive
6 posts-
2011-09-09
Kingsley 2.0
Archived Kingsley 2.0 post 'Dreaming of a BottomBerry': a vision for a BlackBerry built for the Bottom of the Pyramid, with a non-hierarchical UI, identicon-based contacts for illiterate users, and call recording.
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2008-08-28
About Kingsley
Editorial note for the Kingsley 2.0 preservation archive. Personal biographical information about the original author of kingsley2.com 2003-2012 has been redacted from this entry out of respect for privacy.
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2008-08-04
Kingsley 2.0
Using the Social Media Firehose , which I built in order to listen to people talking about salesforce.com , I often happen across conversations that weren’t intended for me.
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2008-07-25
Walking the Line Between Listening and Stalking
Original 2008 essay on the ethics of corporate social media monitoring, written by the Salesforce employee who built the Social Media Firehose. Republished with 2026 context on how the listening-stalking line moved as the tools got better.
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2008-07-23
Google & Digg - Joined By A Sorting Algorithm?
Speculation is still hot on whether or not Google will be acquiring Digg very soon. Hotter still is speculation on why in mighty tarnation Google would want to do that. As someone involved in a Digg-clone acquisition recently, here’s my 2 cents.
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2008-06-03
Scoble, the Noble Bottom Feeder's Case for Noise
Original June 2008 essay arguing that early adopters have to be bottom feeders of information, processing noise rather than filtering it. Republished with a 2026 retrospective on why the bottom-feeder thesis lost ground to algorithmic curation and AI summaries.