Topic
Salesforce
The Salesforce ecosystem from 2003 customer pioneers to today: AppExchange, Force.com, MuleSoft, Slack acquisition, agentic AI on the platform.
From the archive
4 posts-
2008-08-28
About Kingsley
Editorial note for the Kingsley 2.0 preservation archive. Personal biographical information about the original author of kingsley2.com 2003-2012 has been redacted from this entry out of respect for privacy.
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2008-08-04
Kingsley 2.0
Using the Social Media Firehose , which I built in order to listen to people talking about salesforce.com , I often happen across conversations that weren’t intended for me.
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2008-07-25
Walking the Line Between Listening and Stalking
Original 2008 essay on the ethics of corporate social media monitoring, written by the Salesforce employee who built the Social Media Firehose. Republished with 2026 context on how the listening-stalking line moved as the tools got better.
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2008-07-23
Lame Platforms or 'Lock In', Pick One
Original July 2008 essay arguing that platform lock-in is the price of innovation, written from inside Salesforce in response to Marc Canter's force.com criticism. Republished with a 2026 retrospective on AppExchange, Slack, and the agentic-AI consolidation of the Salesforce platform.
Retrospectives
2 posts-
retrospective · 2026-05-13
AppExchange 2005-2026: Twenty Years of the SaaS Marketplace Salesforce Invented
Salesforce launched AppExchange in 2005, three years before the iOS App Store. Twenty years of the SaaS marketplace pattern: founding, growth, ISV economics, and the 2026 agentic AI shift.
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retrospective · 2026-05-08
Salesforce 2003-2026: From CRM Pioneer to Agentic AI Platform
Twenty-three years of Salesforce ecosystem evolution: AppExchange 2005, Force.com 2007, Slack acquisition, MuleSoft, Einstein, and the 2024-2026 agentic-AI pivot.