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"For example, Air France-KLM uses online technologies to allow passengers to learn the names of other people taking the same flight, and contact them if they wish. Passengers can also share travel tips. Three months after launch, the service had already attracted 55,000 members. “These people were not just interested in knowing who was traveling with them, but also wanted to participate in an online address book,” says Ms. von Abrams. “This is an effective loyalty tool for frequent fliers, but because it is accessible to nonclients too, it is also a lead generator, helping to create a preference for Air France among occasional users."
Online Branding with a French Flair - eMarketer
Posted May 30, 2009 at 1:59 am
